Apex — the top or highest part of something, especially one forming a point.

When I first began my online marketing career, I invested $600 in a health product that I was sure would make me rich (spoiler alert: it didn’t). At the time, I considered this a substantial monetary investment. I mean, who has $600 just laying around? I literally had to sell stuff in order to come up with the cash (a Pearl drum kit and a high-end Sony video camera, in case you were wondering). I was confident that this investment was worth it, but I worried about how to persuade others to join my team at the same price point.

Sure, I had come up with the money, but not everyone would be able to do the same. Or, so I thought…

a-lot-of-moneyYou see, I honestly believed that $600 was a lot of money. Maybe you do too. But is $600 really a lot? Well, it depends on who you ask, of course, and their answer depends on one thing and one thing only — their monetary apex. Today, you will learn what a monetary apex is, test your current apex, and then learn how to increase it, in order to earn more money and ultimately become wealthy.

So, what is a monetary apex? It is simply the point at which you start thinking, “Woah. That’s a lot of money!” It will be different for everyone, although a survey I recently conducted gave rather surprising results. I discovered that many people — perhaps even most — have a very low monetary apex, and it keeps them from succeeding financially. So, the bad news is that you probably have a very low monetary apex currently, and you can’t become rich without a high monetary apex.

The good news is that you can raise your monetary apex rather easily, and I’ll show you how in just a moment.

mountain-peak-top-apexFirst, let’s pinpoint your apex.

We’ll do that with a simple thought exercise. Now, if I had you in front of me and we were having coffee together, I would be able to zero in on your precise apex. However, since we’re doing this through a computer screen, I’ll only be able to provide a basic form of the exercise with ranged results. Still, the results will be accurate enough for you to make the changes needed to raise your apex and increase your financial success.

To start, imagine you’ve come across a product that is fantastic. You love it, will use it regularly, and are fully convinced that it will change your life for the better. For this exercise, it doesn’t matter what the product is, so don’t try and imagine a physical product in your mind. Instead, focus on the feelings associated with a product that improves the quality of your life. It may be helpful to think of a real product at first — something you recently purchased that makes you feel good — but ultimately you should not be imagining any specific product.

Ready? Ok!

Close your eyes and focus on the feelings associated with this truly epic product, and let it sit for a moment. Stew in your feelings; allow thoughts to enter your mind freely.


Eventually, a question that creeps into most people’s minds is, “How much does this amazing product cost?” I mean, at this point in the scenario you’re ready to buy whatever it is, but you want to see the price tag before committing to anything, right?

The imaginary seller can sense that you’re ready to buy, and so they reveal the price tag. This amazing product, that you love so much, will cost you $10 a month.

How do you feel about that?

You may want to write your feelings down. Did you feel relieved? Excited? Make a note of that. Perhaps you were concerned about having to pay $10 every single month. There is no right or wrong response here. The key is to be honest about your feelings, and record them somewhere for future analysis. If you felt a bit of resistance, jot that down. If not, that’s okay too.

Now, wipe the price tag clean in your mind, and let’s continue the exercise.

Again, you’ve come across an amazing product, just as before. However, this time around, the seller tells you that the product costs $50 a month.

How do you feel now? The same? Is there more resistance at this price point, or are you prepared to buy on the spot? For many, there is a twinge of resistance, but if the product is truly valuable, this washes away quickly. Make a note of your feelings and let’s try again.

Same scenario. Wipe the price tag clean. Same amazing product, but it costs $100 a month. How do you feel? Record any feelings of resistance you encounter.

Once more. Wipe it clean. Same product, $500 a month.

Most people are going to feel a decent, if not overwhelming, amount of resistance at this price. It isn’t that the product is bad. It isn’t that you couldn’t come up with a way to pay for it. We always find a way to pay for the things we value. After all, just about everybody has a mortgage or rent payment that exceeds $500 per month. Nevertheless, something in your mind was triggered when you imagined what it would be like to part with $500 every single month.

resistanceThis resistance is evidence of your monetary apex. Remember, your apex is simply the point at which you begin to consider a product or service to be very expensive. So, the mental block you encountered — the resistance you felt — is evidence of running into your own apex. It may have felt like hitting a wall, but a ceiling would be more accurate, as an apex represents the highest level of a given thing.

Why is your apex so important?

If you consistently believe that the things you want are ‘too expensive,’ — out of reach — then you will never attain them. However, if you train your mind to see money as ‘no object,’ then you are giving youself permission to earn a substantial income, and thereby attain the things you truly desire.

This may sound like new age mumbo-jumbo, but I promise you it is not.

Your mind is immensely powerful, whether it is holding you back or pushing you forward. You must demand the latter, if you want to see monetary success online, or in any entrepreneurial venture.

For example, when I first began my internet marketing journey, I wanted to buy a list of leads (people who were supposedly interested in what I was marketing at the time. I discussed the purchase with a business mentor, and he laughed at me.

You see, the leads cost about $500 and I was planning on placing them on a new credit card I had received, but I was worried about interest. After a few moments of relative silence (he was still chuckling a bit), I worked up the nerve to ask him what was so funny.

He told me a story of investing in a friend’s business, and losing everything. “That was $100,000 down the drain,” he said. “I wouldn’t worry about $500.”

Wow. It’s all perspective, isn’t it? I was sitting in front of a man who had wasted six figures in one fell swoop and lived to tell the tale. He was still alive, and doing very well for himself. So, why was I worried about $500?

Simple. My monetary apex was low.

It was obvious that the man in front of me had a much higher apex than I, and it reaffirmed him as a mentor in my life. Even though he had lost $100,000 at one time, he had much more over the course of his lifetime as a businessman.

Perspective — you win some, you lose some.

This doesn’t mean we ought to be wreckless with our money, but it is a reminder to never hold the purse strings so tight that you miss out on a great opportunity or investment.

So, now that you understand the power of a high monetary apex, how can you raise yours?

I’ll give you three practical steps to increasing your apex:

woman-fancy-nice-upscale-bar1. Go to an upscale store or restaurant

Wealth isn’t contagious, but surrounding yourself with high-quality products and services will begin to help you feel more comfortable around expensive things. You don’t have to buy anything, but make sure you aren’t just window shopping either. Go inside and try some clothes on. Test drive a BMW or Mercedes. Keep visiting these places until you feel comfortable, as if you belong there, as if you were made to shop there.

If you have extra cash, say from a work bonus or holiday gift, then you might choose to indulge at a fancy restaurant, but don’t feel like this is a requirement. If you don’t have the money in cash for a luxurious night out, don’t put it on a credit card. Your money is better invested elsewhere.

Nevertheless, if you do have the means, treat yourself to something decadent, and leave a fat tip for your waiter.

meditate-meditation2. Meditate or roleplay

Meditation is all about visualization. Can you imagine what it would be like if you had a six or seven figure income? Just imagining it can lead to a rise in your monetary apex.

If you’re feeling particularly saucy, you might do a bit of private roleplaying. Imagine that you are being interviewed as a successful online marketer, or entrepreneur. Doing so will prepare your mind for success, and it will begin to rewire your brain for a larger income.

rich-guy3. Rub elbows with a millionaire

While ‘six degrees of separation’ may not be literally true, chances are you know someone who knows someone…. who knows someone that makes a significant income. You should find that person and get to know them. How did they attain their wealth? Would they be willing to sit down for an interview, or become your personal mentor?

Getting to know someone who has achieved what you desire is a great way to jumpstart your success, and raise your monetary apex. They will be able to provide you with new perspectives, advice, and tips.

If you can’t find someone locally to connect with, tap into the power of the internet. Find someone on Facebook, Instagram, or Twitter. Just make sure that it is a personal connection. You want someone who will give you real attention and guidance moving forward.

Share your results from the experiment in the comments below, and let us know where your monetary apex is right now! Also, do you have any additional tips for raising your monetary apex?

Written by Cody

Internet Marketer and Entrepreneur from Dallas, TX with a degree in Psychology from Dallas Baptist University — Cody likes to think outside the sphere. A romantic, a dreamer, a hardcore night-owl, this guy's always on the move and looking to improve!

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